Rewarding loyal customers with an incentive in Paris
Incentives are a highly popular management method in companies, but they are also a way of rewarding loyal customers. The best customers will be rewarded with an original or exceptional experience. It’s a nice surprise designed to motivate them.
Incentives in detail
There are different forms of incentive. When it comes to team management in a company, it can be a top-of-the-range reward: a stay in a luxury establishment, a unique experience (first flight, meal in a Michelin-starred establishment), a jet-ski trip, a maxi-catamaran outing, etc. Generally, these programmes are organised from spring to early autumn. That way, you can take advantage of the good weather.
The incentive is a particularly effective motivational tool. It is also a highly effective communication tool. It rewards loyal customers, who will then feel more rewarded and worthy of interest. The company can then increase the number of its customers and build up their loyalty.
However, offering an incentive can also have a few drawbacks. For example, the event needs to be repeated regularly and followed up. The gifts must also be in line with the company’s budget. There’s no point in giving a ridiculous gift if your company has substantial funds. It will not be well received. It may also be useful to offer a gift that is not too restrictive. This could lead to frustration.
Building loyalty among your strategic customers through an incentive in Paris can be done in a variety of ways. These can include outdoor activities, a trip, a special moment in an exceptional location or a fabulous activity. Providing an unforgettable personal experience is just the thing.
Offering an incentive is not something you can do just like that. First and foremost, it has to be the best way of thanking your customers. A typical incentive day in Paris should therefore offer a rare moment that will be remembered for a long time to come, and that your clients will enjoy. It can be a day that includes a challenge and rewards in a particularly convivial atmosphere. It could be a sporting, cultural, artistic or simply unusual activity. In this way, you create a special relationship with your customers. Your customers can challenge themselves. By offering a challenge, they can be rewarded. Taking them to a place far from your company will help to capture their interest and increase your popularity.
The incentive will have a positive impact on your customers and their opinion of your company. By conveying your values, this incentive day will increase their interest in your company. The buying process will be enhanced.
It will be necessary to get to know your customers and understand them better. The incentive is a real marketing springboard for building customer loyalty and expanding your network. The best advertising is done by your customers, and the impression you leave will be your priority. Thanking them is above all recognising their loyalty. This way, they can continue to place their trust in you and talk about you to as many people as possible.
Incentives in Paris that appeal
To thank your customers in the best possible way, you need to prepare the challenge, the target and the budget as well as possible. It’s impossible to invite all your customers. It will therefore be necessary to target the ‘most useful’ and therefore most loyal customers.
It will be essential to define the challenge to achieve the objectives and customer satisfaction. Choosing the right activities is essential. These should include conviviality, challenge and reward.
Personalising the incentive is also interesting. This way, you can leave a lasting impression.
Offering an escape game can be an excellent idea, especially if you choose something off the beaten track. Forget the classic escape game, which involves escaping from a room, and opt for a more unusual scenario.
You can also offer a craft workshop in line with your company’s theme. These workshops are perfect for boosting creativity. They could be perfume creation workshops, gourmet workshops, jewellery workshops or even painting workshops. Your customers can paint the most beautiful Parisian monuments. You can organise these different workshops using the appropriate venues (École des arts joailliers, Musée du Parfum, etc.).
To entertain your loyal customers, you can also offer them Magic Cluedos. In the covered passages of Paris or in special sites such as the Marais or the Latin Quarter, customers will have fun discovering clues and finding solutions to solve the riddles.
You can also offer an incentive that will delight those with a sweet tooth. For example, an aperitif on the Seine. This will be an opportunity to visit the capital in a different way. A cruise on the mythical river will allow you to discover the buildings in a different way, while enjoying gourmet platters to treat your customers.
If you’re not sure what activities to offer your most loyal customers, why not call on the services of an activity provider in Paris? They will help you choose the most suitable incentives. They will also be able to advise you on these exceptional gifts and offer you top quality services. WE ACTEAM will take care of organising your incentive in Paris in the best possible way. Your clients will be delighted and satisfied.
